Socializing Businesses Worldwide

Social media applications are where consumers spend time

• 96% of online Americans use Facebook (e-tailing group).
• 51% of Facebook and 79% of Twitter fans are more likely to recommend or buy from the brands they follow. (Imoderate Research Technologies)
• Companies that blog get 97% more inbound links and 55% more website visitors. (HubSpot)
• 92% of Internet users read product reviews and 89% of people say that reviews influence their purchasing decision. (e-tailing group)

Social media marketing is crucial for business success

• Consumer reviews are trusted nearly 12 times more than descriptions that come from manufacturers. (eMarketer)
• 64% of people said they use social media to make their travel plans; 76% look to popular social media sites to plan their next getaway. (Sheraton Survey)
• Close to half of consumers will not book a hotel room without reading reviews first. (LateRooms)
• 35% of social media users changed their hotel after browsing a social platform. (World Travel Market)

Social media reputation affects sales and revenues

• A 1-point increase in a hotel’s 100-point ReviewPro Global Review IndexTM leads up to a 0.89% increase in price (ADR), a 0.54% increase in occupancy, and a 1.42% increase in Revenue per Available Room (RevPAR). (Cornell University’s Center for Hospitality Research)
• A 1-point increase in a hotel’s average user rating on a 5-point scale makes potential customers 13.5% more likely to book that hotel. (Cornell University’s Center for Hospitality Research)
• Inbound marketing costs 64% less per lead than traditional, outbound marketing. (HubSpot)